Flora Ruby Deodorant Sticks: 32nd International Exhibition for Beauty, Perfumery and Cosmetics Industry (InterCHARM Moscow 2025)

On October 15, 2025, the three-day 32nd International Exhibition for Beauty, Perfumery and Cosmetics Industry (InterCHARM Moscow 2025) was inaugurated. The event brought together 1,452 renowned manufacturers in the beauty industry hailing from 30 countries worldwide. The exhibits covered a comprehensive range of categories, including lash lifting serums, lash adhesives, lash nourishing serums, brow tinting solutions, facial care products, color cosmetics, sunscreens, perfumes, organic beauty products, beauty equipment, active raw materials, packaging materials, as well as one-stop OEM/ODM services. It attracted elites from the global beauty industry and its upstream and downstream supply chains to gather in one place.
At this exhibition, Flora Ruby, with the theme of "Personal Care Deodorant Stick Products", showcased its flagship new products and high-quality product solutions, bringing double surprises of product and technological innovation to the event.
On the first day of the exhibition, Flora Ruby’s booth immediately garnered significant attention from numerous visitors. A steady stream of merchants visited the booth, carefully observing and gaining an in-depth understanding of the performance advantages of each product, keeping the booth buzzing with constant popularity.

At this exhibition, Flora Ruby’s deodorant sticks and roll-on series were well-received by a large number of customers. While ensuring product stability and effective odor elimination, this product series incorporated a zero-additive formula that is free of formaldehyde and alcohol, comprehensively safeguarding consumers' health and safety.
Beyond functional enhancements, we have also launched products in a variety of fragrances. These scents cater to diverse consumer groups, expanding our customer base with careful differentiation for different age groups, regions, cultures, and genders. The upgraded sensory experience helps regulate users' emotions and psychology, forging a strong emotional connection with consumers. This approach has earned high recognition from many distributors, with as many as 21 distributor companies signing orders on the spot on the very first day.

Rooted in customer and market demands, and driven by technological innovation, Flora Ruby continuously optimizes its product competitiveness. At the exhibition venue, the company’s marketing and technical teams listened patiently to the needs of every visitor, providing high-quality product solutions through product brochures, sample displays, and on-site explanations, laying a solid foundation for mutually beneficial cooperation in the future.
Looking ahead, Flora Ruby will continue to uphold the business philosophy of "Service, Persistence, Harmony, and Innovation", aiming for high-quality development. We will continuously strengthen our independent R&D and innovation capabilities as well as service capabilities, further enrich our product portfolio, and launch more competitive premium products. With outstanding product quality and services, Flora Ruby will join hands with partners to pursue win-win development, and jointly promote the green and healthy development of China's personal care industry.